Social media now plays a crucial role in the marketing strategies for most brands. The processes of listening, engaging with a community and advertising have also become more complex. In a large company, the team responsible for those tasks will need to coordinate their efforts; in a small company, those tasks may fall to one person who will need to use their time efficiently to manage all of them. Social media management tools can help in both of these scenarios.

The Cost of Social Media Management Tools

Pricing for social media management platforms varies depending on the type of tool you need. The social media platform industry is highly fragmented and the cost to you will depend on which services you need. For example, there are tools that you can use to manage your profiles or to handle listening but not both. Other tools may cover multiple areas of social media management.

To make the right choice, you will need to understand your organization’s needs and choose the platform that best meets them.

Pros and Cons of a Social Media Management Platform

Pros

You Can Schedule Posts

This is one of the main benefits of a social media platform. You can upload content that you want to be published in the future and let the tool take care of it. While you will not be scheduling every single post, scheduling some makes social media management less complex.

Aggregated Analytics

Instead of having to go to different platforms to get data for each, a social media management tool keeps all of your data in one place. This is especially useful if you work with an analytics team.

You Can Monitor All Channels From One Place

There are tools that allow you to monitor and respond across different channels. This means that you no longer need multiple tabs open to keep an eye on different social media platforms.

Cons

Thousands of Tools

The tools available for social media management are in the thousands. With so many tools that have different capabilities, it can be difficult to figure out which one is best.

You Will Have to Wait on New Features

While many of the social media management tools have very active development teams, it still takes time for them to respond when social networks release new features.

Expensive

Social media management tools are usually not free. You will have to decide whether the benefits to your efficiency are worth the cost.

If you would like to learn more about social media management, contact us today. We can help you to make the most of your marketing efforts.